- What is the promise offered by this headline?
The headline promises a type of tire spats that help to “suck” the spyder to the ground. It boasts of better control at high speeds. It is certainly not an average type of headline, but it definitely makes for an attention-grabbing advertisement.
- How does the illustration demonstrate the product? How does this illustration attract attention?
The illustration shows where the front tire spats are located on the car, informing viewers and helping to explain what the purpose of them is. There is also a smaller image showing the car itself. They are not super eye-grabbing but they do serve well as means of communicating information.
- What proofs of the promise of benefit in the headline are offered by the body copy?
The body copy mostly just serves as an explanation of what the headline is saying. It does not exactly offer proofs, but it does help to inform readers of what “front tire spats” are and why they are important for the car. It does, however, promise that it will help control the car at high speeds.
- What action does this ad tell readers to take?
It tells readers to do more research at the website. This is a good tactic. The ad, if readers respond correctly, is meant to interest the readers enough to get them to go onto the website of the car and look up more information. Once there is an audience on the website, the company can potentially advertise a whole lot more and get some good attention.
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