At first glance, BuzzFeed may not be the most aesthetically pleasing website out there, but upon further investigation, one can see that it is actually well organized, full of interesting content, and easy to navigate.
Most of the content on BuzzFeed is organized in a list format. This allows readers easy access to the material in a fun, readable way. These lists also include lots of photos and gifs (moving photos). Pictures add clarity and ease to conveying information. They also just add to the visual interest of the articles, along with giving the reader a sense of interactivity.
On the side of their main page, BuzzFeed incudes a long lost of links to other websites. This gives readers quick and easy ways to navigate to other sites that may supply information that is equally interesting.
The videos they post are short clips, which also allows the content to be more easily accessible. Viewers do not have to feel bogged down by the idea of watching long, drawn-out videos.
A special feature on the BuzzFeed website is a series of buttons for readers to rate their reaction to the different stories. The buttons include reactions like "OMG," "LOL" and "FAIL." This allows readers to interact more with the text, and see how others have felt about the information.
Along with all of the fun and entertaining content, BuzzFeed has a pretty solid news section as well. They include hyperlinks and photos in those stories, just like one might expect to see on a more formal news website.
Unfortunately, BuzzFeed does have some questionable/crude content. It would not be a recommendable family website. For its intended audience of adults, however, it does pretty well relating to them.
Overall, BuzzFeed does a really good job at meeting the needs of an audience and fulfilling the characteristics of a good website. It's easy to navigate, fun to use, and a little addicting.
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